It starts long before the App Store.
In this post, I’m sharing some quick tips and hard-earned lessons on how to get your app in front of Apple—early—so you’re not just launching… you’re launching with momentum.
From WWDC mentions to App Store features, getting on Apple’s radar can be a true multiplier.
📸 (Plus, yes, that’s me with Craig Federighi—more on that inside.)
Check it out 👇
Adam is an accomplished software architect, senior project manager, author, and lifelong theme park enthusiast. Recognized as one of North America's foremost experts in mobile technology, he has led the design, development, and delivery of some of the world’s most successful mobile applications. With a career spanning high-growth startups to global enterprises, Adam has directed large-scale software teams, delivered flagship consumer products, and driven strategic technology initiatives with measurable business outcomes. Key Highlights: • Global Leadership: Directed a global team of 450+ engineers across North America and Asia, leveraging modern DevOps, agile methodologies, and remote-first collaboration models. • International Expansion: Established and scaled offshore development centers in India, Pakistan, and Indonesia. • Consumer App Success: Led development of 7 mobile apps featured in Apple TV commercials and App Store spotlights. • Strategic M&A: Managed a landmark tech project acquired by Amazon for $970 million. • Fintech Innovation: Developed the world’s first stored-value credit card platform, which contributed to a $1B+ corporate acquisition. • Mobile Commerce Pioneer: Built the leading mobile app in the coffee sector, now used by millions daily to order and pay ahead. Education & Certifications: Adam holds credentials from Simon Fraser University, Harvard Law School, and the Disney Institute. He is a: • Project Management Professional (PMP) • PMI Agile Certified Practitioner (PMI-ACP) • Certified ScrumMaster (CSM) These certifications reflect mastery of waterfall, agile, and scrum methodologies—ensuring successful delivery in diverse and complex project environments. Professional Affiliations: • Member of the Project Management Institute (PMI) • Member of the Canadian Bar Association Seeking Opportunities In: • Consulting Work • Full-Time Employment • Freelance Projects • Speaking Engagements • Media Collaborations
